Typography

Good choices and manipulation of typography is crucial to any design. Typography is where you make or break the design.  The font should not only match the tone of your visuals, but also match the concept of your piece.

The key to good typography is legibility, interest, and intrigue achieved through good balance and contrast. Other key elements to consider when making typography work well within your composition are:

  • kerning pairs of letters
  • tracking between all letters
  • leading
  • contrasting typefaces within the same family
  • contrasting fonts with different families
  • alignment of letters
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