Archive for the ‘Typography’ Category

Kern Type, the kerning game

Posted: January 7, 2012 in Typography

KERNING is the addition or subtraction between a pair of letters. Some letters are automatically kerned at larger sizes, called Display Type. The object of good kerning is to achieve an equal balance between all letters.

Kerning letters is measured in ems. For example, one em space for a 12 point font equals 12 points. One em space for a 14 point font equals 14 points.

Click on the link below and play the kerning game to see how well you do.

Kern Type, the kerning game.

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Typography Tips for Logos

Posted: February 17, 2011 in Logo Design, Typography

Using CONTRAST in typography can be the most intriguing and captivating part of your design – whether it’s in a logo or a poster. Contrasting font sizes and weights are key attributes to effective visual communication. In addition to contrast, focus on alignment of your words to create a better balance and symmetry.

  • Experiment with very tight lettering or very loose lettering.
  • Experiment with large and small words.
  • Try stacking words and aligning the left and right edges of your words.
  • Sketch design after design before using the computer.
  • Use a thesaurus or dictionary to stretch your imagination for symbols and meanings of the words that you want to convey.
  • Conduct visual research throughout the brainstorming process.
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What makes these logos attractive? Do you have a favorite logo design? If so, which logo is it and why?