Archive for the ‘Logo Design’ Category

Typography Tips for Logos

Posted: February 17, 2011 in Logo Design, Typography

Using CONTRAST in typography can be the most intriguing and captivating part of your design – whether it’s in a logo or a poster. Contrasting font sizes and weights are key attributes to effective visual communication. In addition to contrast, focus on alignment of your words to create a better balance and symmetry.

  • Experiment with very tight lettering or very loose lettering.
  • Experiment with large and small words.
  • Try stacking words and aligning the left and right edges of your words.
  • Sketch design after design before using the computer.
  • Use a thesaurus or dictionary to stretch your imagination for symbols and meanings of the words that you want to convey.
  • Conduct visual research throughout the brainstorming process.
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What makes these logos attractive? Do you have a favorite logo design? If so, which logo is it and why?

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Logos and Brand Identity

Posted: February 10, 2011 in Logo Design

Logos have long been associated with a brand’s identity, the personality and attributes we associate with a particular company, product or person. Many logos have recently been updated to reflect a change in a company’s business direction or to appear more modern. Some companies who have recently changed their logos are GAP, Starbucks, Seattle’s Best, and Kraft Foods. GAP received much criticism and reverted to their old logo. Some critics believe that GAP has branded itself into oblivion by changing and quickly reverting. Do you believe that changing the GAP logo hurt its identity with its target audience?

In theory, logos should be easy to recognize, easy to remember and easy to reproduce on a variety of textures and in various channels of media. Is there more to consider with a logo than these 3 Rs?

Read the article below about JetBlue branding with Milton Glaser’s “I Heart New York” logo and comment on whether you think branding together (partnerships) is a good idea. Could this be confusing to the consumer? Or is this a clever strategy for Jet Blue and New York tourism since the consumer already recognizes the “I Heart New York” logo?

JetBlue Unveils “I Heart Blue York”