Archive for the ‘Design Trends & Issues’ Category


Posted: May 1, 2012 in Design Trends & Issues

Currently, the school of thought for successful communication by marketers and advertisers is to “engage” the target audience by making an online “human connection.” On the plus side, almost any individuals or organizations can use blogs, podcasts, games and other interactive mechanisms to attract and engage specific target audiences – all with the ultimate intent to maintaining their loyalty.

On the flip side, the Internet has become a vast space for messages to get lost over cyberspace and time. Messages are competing for attention on computers and mobile devices and can easily lose their intended audience with one mouse click or fingertip on a touch screen.

The following article discusses using storytelling with interactivity to engage an audience. Author, Ted Mininni, says that this engagement will be successful because everyone loves a good story, which helps them relate or connect more easily to others. Although stating facts and figures are necessary, he says the story is the magnet since it begins with setting the stage (or expectations) for the viewer/listener, engaging them, presenting the information within a context or framework of a great story, and ending with a real conclusion.

Do you believe that using storytelling and interactivity is the key to making a human connection with a target audience? Why or why not? Does this theory apply to both ends of the spectrum –  both commercial (i.e., self promotion, advertising, etc.) and non-commercial sites (i.e., non-profits, advocates for social or health causes, etc.).

Please read the following article and comment. We will take the poll during class.

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Eyetracking the News

Posted: January 22, 2011 in Design Trends & Issues

Eyetracking the News

A 2007 Poynter Institute eyetracking study on more than 600 participants looked at how people read online and print newspapers to see if there were marked differences. Participants viewed and read various prototypes of layouts, design, typography, graphics and content for the same articles. Researchers looked at how much was read, understood and remembered by the participants. This research is critical to journalists, editors and designers so that decisions can be made about how to tell compelling stories most effectively.

Findings: People read more of a story and more text in general with online than print.

Editors Michael Days, of the Philadelphia Daily News, and John Temple, of the Rocky Mountain News still believe the story has to be good or people will not read it, regardless of the format.

Watch the video at:

From a designer’s perspective, how important are the graphics, layout and fonts to get people to read a news story? Do you agree with the findings? Do people tend to read more of an article if it is online than in a printed format? Why or why not?