Eyetracking the News

Posted: January 22, 2011 in Design Trends & Issues

Eyetracking the News

A 2007 Poynter Institute eyetracking study on more than 600 participants looked at how people read online and print newspapers to see if there were marked differences. Participants viewed and read various prototypes of layouts, design, typography, graphics and content for the same articles. Researchers looked at how much was read, understood and remembered by the participants. This research is critical to journalists, editors and designers so that decisions can be made about how to tell compelling stories most effectively.

Findings: People read more of a story and more text in general with online than print.

Editors Michael Days, of the Philadelphia Daily News, and John Temple, of the Rocky Mountain News still believe the story has to be good or people will not read it, regardless of the format.

Watch the video at: http://eyetrack.poynter.org/video.html

From a designer’s perspective, how important are the graphics, layout and fonts to get people to read a news story? Do you agree with the findings? Do people tend to read more of an article if it is online than in a printed format? Why or why not?


Comments are closed.